Fieldwork Journal

Practical strategy for creator-led distribution, UGC, influencer marketing, KOL programs, AI influencers, and app growth.

Strategy · 8 min read · 2026-08-10

Influencer Marketing in 2026 and Beyond

A practical outlook on UGC, KOL programs, AI influencers, creator networks, and the measurement systems emerging-tech teams need next.

Why Fieldwork

Creator-led distribution works better when discovery, execution, commercial workflows, and outcome evidence share one record.

Playbook · 9 min read · 2026-08-10

A step-by-step framework for briefing, sourcing, contracting, measuring, and scaling creators for an app or software product.

App growth · 7 min read · 2026-08-10

Why creator-led distribution helps software companies demonstrate products, test positioning, earn trust, and find repeatable growth channels.

UGC strategy · 7 min read · 2026-08-10

A practical system for turning app-focused UGC into testable creative, clearer product positioning, and measurable customer outcomes.

Creator network · 8 min read · 2026-08-10

How emerging-technology companies can find, qualify, activate, and retain creators and KOLs as a durable distribution network.

AI marketing · 9 min read · 2026-08-10

A practical guide to what founders should automate, where human judgment still matters, and how AI changes the economics of marketing.

Founder playbook · 10 min read · 2026-08-10

A founder-focused framework for positioning, creator tests, activation measurement, paid amplification, and repeatable app growth.

AI and creators · 7 min read · 2026-08-10

A practical comparison of AI influencers, human creators, UGC production, trust, disclosure, control, and campaign fit.

Founder strategy · 8 min read · 2026-08-10

How founders can use creator campaigns to test audience, positioning, use cases, and distribution without confusing attention for product-market fit.